課程資訊
課程名稱
 產業經濟
Industrial Economics 
開課學期
 107-1 
授課對象
 國際企業學研究所  
授課教師
 吳學良 
課號
 IB7009 
課程識別碼
 724 M0160 
班次
 01 
學分
 3.0 
全/半年
 半年 
必/選修
 必修 
上課時間
 星期一7,8,9(14:20~17:20) 
上課地點
 管二203 
備註
 限碩士班以上
總人數上限：45人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1071IB7009_01 
課程簡介影片
 
核心能力關聯
 核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

To reflect the cutting-edge thinking about business strategy, this course offers students a solid economic foundation for strategic analysis, and acquaints students with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. By presenting basic concepts of economic theory rooted in modern strategy literature, the course provides interesting lens for viewing a broad array of the strategic activities of the firm in pursuit of competitive advantage in the marketplace.
The course departs from market structure and competition as the ground of business-level strategy. We also link the strategic thinking to the theories including industrial organization, resource-based view, competitive dynamics and population ecology. After the mid-term exam, the focus is extended to the gaming decision in the competitive rivalry; that is, how firms or individuals interplay with others in their best interests. Overall, this course aims to relate economic theories to real-world cases, greatly presenting the implication of imperfectly competitive markets for corporate and social decisions. 

課程目標
 1. To analyze the profit potential of the industries within which it competes;
2. To assess the strength of its competitive position within these industries;
3. To evaluate the sustainability of its competitive advantages (if any);
4. To provide the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy.  
課程要求
 -This course is based on the premise that the bulk of your learning takes place as you prepare for each class, attend the class, and participate in the ensuing group and class discussions. As such, attendance to the class on time is mandatory. Active participation, both in the class and in the group, is an indispensable element of learning experience.
-Preparation of HBS cases and submission of case write-ups. Students are required to read and submit the case write-ups on a group basis for each HBS case. The case write-ups have to be word-processed, with reasonable line space and fonts, and signed by team members before turning in. Since report length will not necessarily reflect its quality, please limit your write-ups within TWO pages each, excluding necessary appendices. There will be no credit provided for overdue Write-ups.
-Preparation of HBR articles and on-class presentation. To enhance your reading and presentation skills, HBR articles are assigned for some weekly topics. Student groups are responsible for presenting the article and leading the discussion.
-Term project. Student groups are required to analyze an industry by the framework and tools learned from this course.
-Two written exams. Written exams are held in the format of essay questions in the middle and at end of this course. 
預期每週課後學習時數
  
Office Hours
 另約時間 
指定閱讀
 HBS cases & HBR articles: Nine Harvard Business School (HBS) cases are discussed in class across this course. Please pay for reprint permission fees and photocopy cost.  
參考書目
 -Belleflamme, P. & M. Peitz (2010) Industrial Organization: Markets and
Strategies. Cambridge.
-Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2010) Economics of
Strategy, 5th ed., Wiley.
-Church J., & R.Ware (2000) Industrial Organization: A Strategic Approach.
Irwin. 
評量方式
(僅供參考)
  
No.
項目
百分比
說明
1. 
 Class participation 
10% 
  
2. 
 Group Presentation 
10% 
  
3. 
 Case Write-Ups 
20% 
  
4. 
 Mid-term and final exams 
60% 
  
 
課程進度
週次
日期
單元主題
Week 1
 09/10  -Course orientation 
Week 2
 09/17  I/O basics: SCP paradigm 
Week 3
 09/24  中秋節放假 
Week 4
 10/01  - Industrial attractiveness: 5-force model 
Week 5
 10/08  - Microeconomic basics for Strategists  
Week 6
 10/15  - Guest speech 
Week 7
 10/22  - Industrial evolution 
Week 8
 10/29  - Industrial ecology-1 
Week 9
 11/05  - Industrial ecology-2: Value net & platform 
Week 10
 11/12  - Firm growth: scale, scope & transaction costs 
Week 11
 11/19  Mid-term exam: covering all lectures & the HBS cases above 
Week 12
 11/26  - Game theory-1 
Week 13
 12/03  - Game theory-2 
Week 14
 12/10  - Competitive rivalry-1 
Week 15
 12/17  - Competitive rivalry-2 
Week 16
 12/24  Final exam: covering all lectures & HBS cases after the mid-term 
Week 17
 12/31  元旦彈性放假 
Week 18
 1/7  Term Project Presentation